March 20, 2020

How to start a T-shirt fundraiser

by Merle van Wieringen

You would like to make a fundraiser but you are not sure where to start. Yeefu has the perfect answer for you: designing and making t-shirts. This may not be the first thing on your mind, but if you think about it longer, you may realize what a good idea this is. 

Imagine you organize a running race to raise money for a good cause. Besides receiving attendees' entries, what else can you do to raise money? Indeed, making and selling t-shirts that can be worn during the event. But what will ensure that the participants will actually buy the t-shirts? That is actually very simple: the moment a person buys and wears a t-shirt, he feels involved in the underlying story. The moment he buys a fundraiser t-shirt, it turns into a representation of a charity, a sign or symbol, showing where they have contributed.



Yeefu has specially prepared a step-by-step plan for you to make your own t-shirt fundraiser. Let's start at the first step:

Step 1. Make a tee design for your fundraising t-shirt.

Maybe you already have a very concrete idea about how you want your t-shirt to look, what colors you want to use and what your print will look like. However, if you do not yet know how to start, do not hesitate: we can of course help you with this. Yeefu offers two different design packages to ensure that your t-shirts are perfect. Interested in more information? Send us a message or email to: puteri@yeefu.store.

In addition to the design of the t-shirts, you also need a campaign and an underlying story. This can literally be anything: a marathon/running event for raising money on cancer awareness, organizing a BBQ to collect local funds for a specific upcoming event in the area. An autism awareness race, or for online bullying you name it. You can't think of it so crazy.



Step 2. Find an online place to launch your fundraiser campaign 

The platform you will use to sell your t-shirts is almost as important as the design and the underlying story. Without this platform, selling your t-shirts can get quite complicated and by transferring these worries you will no longer have to worry about that. Furthermore, there are even more advantages of using a print-on-demand service, namely:


  • You have no upfront costs when buying blank t-shirts and printing them
  • You don't have to worry about packing and shipping your t-shirts
  • You don't have to keep inventory.
  • You don’t need to worry about after-sale services (ie Customer service)

You may already feel it coming, but Yeefu can also assist you perfectly with this.

Step 3. Use your social platforms to raise awareness and money for your campaign 

Now that your campaign and t-shirts are good to go, all you have to do is share your campaign with the world. Tell anyone about your campaign to raise as much money and awareness as possible. In this case, using social platforms is the best way to do this, it is quick and easy. 

Social media usage has skyrocketed in recent years, and pretty much everyone gets their information from there. Take Facebook, for example, where not only many news sites are active, but also many "Facebook groups" exist in which you can promote your campaign. The members of these groups often all have something in common and that is why it can be extremely effective if, for example, you find a Facebook group with people who are committed to charities. If this is not enough, Facebook also has another tool: placing an ad. This is cheap and easy.

Instagram is very popular among the younger generation and can also be very useful for promoting your campaign. Just like Facebook, Instagram also has an advertising option with which you can boost your campaign for little money.



That's it! A complete step-by-step plan to bring your upcoming t-shirt fundraiser to life. You now know exactly what you need to start a campaign, whether it be a race to create awareness for a minority of society or to support a sick neighbour. It doesn't matter, designing and selling t-shirts online is a great way to make some extra money in addition to your project. Visit the Yeefu website to find more marketing materials for your fundraising shirt design! Start here if you are interested.