December 18, 2019

Behind The Scenes: shooting the Gift of Giving campaign

by Merle van Wieringen

The Gift of Giving is a campaign designed and created by YEEFU. We are taking the opportunity to spread a sense of gratitude and to give back to people in need whether it be something bought, made, or a gift of time that would benefit others. Do you want to know more about the campaign? Click here

Before we started our shoot, it was very important for us to choose the right place and background. We eventually chose for a green-ish background, because we felt like that would match as well our campaign as our design. Our design shows our gratitude, that where we are thankful for. We chose for this design because it reminded us of paradise. The beach, palm trees, the sound of birds chirping and of course the sun. We wanted to go for a tropical theme, so a tropical background is what follows.



After we tried a few locations we found the best ones. It was calm but on the other hand, it had the perfect touch of green we were looking for. Our designs matched the background just how we wanted to. So, after that, it was time for our models to shine!



A lot of pictures and poses later… we changed location! To give the best impression of our print on the back of the white t-shirt, we went for a little darker place. In this setting, as well the colours as the logo came out best.




I don’t know how we managed to do it, but after a few hours we came to the conclusion that we actually had shot all the pictures we want, and that we finished the shoot! It went a lot faster than we had expected in the first place, but I guess the weather, location and models made it happen! Curious about the pictures? Or about the t-shirts and the tote bag? Click here and don’t forget, be grateful for what you have!